Ep. 102: From Planning to Profit: The Centura Wealth Approach

Managing significant wealth comes with complexities that go beyond basic financial planning. For ultra-high-net-worth families—those with a net worth of $20 million or more and annual incomes exceeding $2 million—building a lasting legacy requires a strategic and personalized approach. At Centura Wealth Advisory, Derek Myron and Sean Clark specialize in crafting solutions tailored to the unique needs of business owners, C-suite executives, and other high-net-worth individuals.

In a recent episode of the Live Life Liberated podcast, Derek and Sean shared insights into Centura’s distinctive service model, their approach to investment and tax strategies, and how they help clients optimize their wealth to create long-term financial security. 

Tune in below:

Understanding the Unique Needs of Ultra-High-Net-Worth Families

Traditional financial planning isn’t enough for those with complex wealth. Business ownership, real estate investments, and tax-efficient wealth transfer require a deeper level of expertise.

Centura Wealth Advisory takes a holistic approach to financial management, ensuring that every aspect of a client’s financial picture is optimized. Whether planning for the sale of a business, structuring generational wealth transfers, or maximizing tax efficiency, their strategies go beyond cookie-cutter solutions.

“Our service model is designed to help ultra-high-net-worth families not only manage their wealth but also maximize its impact, both for their lifetime and for future generations,” Derek explains.

The Liberated Wealth Planning Process: A 5X Approach

One of the cornerstones of Centura’s strategy is their Liberated Wealth Planning Process, which aims to deliver five times the return on costs by focusing on tax mitigation, balance sheet optimization, and strategic investment planning.

Sean breaks it down:

“We’re not just managing assets. We’re integrating a full-picture approach that includes investment planning, tax strategy, estate structuring, and business transition planning. The goal is to create efficiencies that significantly increase the value we provide.”

This process helps clients retain more of their wealth by minimizing unnecessary taxes and ensuring assets are working as effectively as possible.

Helping Business Owners Plan for Their Next Chapter

Many of Centura’s clients are business owners preparing for a sale or transition. These transitions require more than just financial projections—they need a clear roadmap for maximizing liquidity while minimizing tax burdens.

“We specialize in helping entrepreneurs who are considering selling their companies. Our planning ensures that when they do exit, they’re in the best financial position possible,” Derek says. “That means structuring deals wisely, considering tax implications, and ensuring their wealth is aligned with their long-term goals.”

By addressing everything from estate planning to reinvestment strategies, Centura helps business owners confidently move into the next phase of their financial lives.

Balancing Personalization with Exclusive Investment Access

One of Centura’s key differentiators is what Derek calls the “Goldilocks” approach—being small enough to provide highly personalized service but large enough to offer clients exclusive alternative investment opportunities.

“A lot of firms are either too small to offer meaningful opportunities or too large to provide truly customized strategies,” Sean explains. “We bridge that gap by ensuring our clients get both.”

These alternative investment opportunities can include private equity, real estate, and tax-efficient vehicles that go beyond traditional stock and bond portfolios. The goal is to maximize returns while maintaining a strategy aligned with each client’s risk tolerance and long-term vision.

Transparency and Trust: The Foundation of Client Relationships

At Centura, building long-term relationships based on trust and transparency is a top priority. From the first client meeting through ongoing wealth management, communication and clarity remain central to their process.

“We want clients to know exactly what they’re getting from us at all times,” Derek emphasizes. “That means clear reporting, open discussions about investment strategies, and a process that prioritizes their best interests.”

This commitment to transparency ensures that clients feel confident in their financial strategies and trust that Centura is always acting in their best interests.

Key Takeaways from the Discussion:

• Specialized Planning for Business Owners: Centura helps entrepreneurs maximize their wealth before and after selling their businesses.
• The Liberated Wealth Process: Designed to provide a 5X return on costs through strategic tax and investment planning.
• Exclusive Investment Access: Personalized services paired with alternative investment opportunities.
• The “Goldilocks” Firm Philosophy: Large enough to access meaningful opportunities, small enough for personalized attention.
• Transparency and Trust: A client-first approach that ensures clarity in planning and execution.

For ultra-high-net-worth individuals looking to optimize their financial strategies, Centura Wealth Advisory offers a unique blend of expertise, personalized service, and exclusive opportunities. By focusing on long-term wealth preservation and tax-efficient planning, they help clients turn financial success into a lasting legacy.

Connect With Centura

At Centura Wealth Advisory, we go beyond a traditional multi-family office wealth management firm to offer advanced tax and estate planning solutions which traditional wealth managers often lack in expertise, knowledge, or resources to offer their clients.

We invest heavily into technology and systems to provide our clients with fully transparent reporting and tools to make informed decisions around their wealth plan.

Read on to learn more about our 5-Step Liberated Wealth Process and how Centura can help you liberate your wealth.

Disclosures

Centura Wealth does not make any representations as to the accuracy, timeliness, suitability, or completeness of any information prepared by any unaffiliated third party, whether linked to or incorporated herein.  All such information is provided solely for convenience purposes and all users thereof should be guided accordingly.

We are neither your attorneys nor your accountants and no portion of this material should be interpreted by you as legal, accounting, or tax advice.  We recommend that you seek the advice of a qualified attorney and accountant.

For additional information about Centura, please request our disclosure brochure as set forth on Form ADV using the contact information set forth herein, or refer to the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov).  Please read the disclosure statement carefully before you engage our firm for advisory services.