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Ep. 85 How Centura Creates Value for High-Net-Worth Individuals

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As wealth increases, financial planning needs become more complex. Centura Wealth Advisory (Centura) specializes in serving high-net-worth and ultra-high-net-worth individuals, helping them optimize taxes, protect assets, and structure their wealth efficiently.

In this episode of the Live Life Liberated podcast, Kyle Malmstrom and Sean Clark, MBA, share insights into Centura’s Liberated Wealth® process and discuss advanced planning strategies that help clients retain and grow their wealth.

Why Centura Stands Apart

Many wealth management firms offer broad financial planning, but Centura focuses on above-the-line planning, meaning income tax, wealth transfer, and balance sheet optimization. These elements help clients reduce tax liabilities and optimize their overall financial picture.

“Being able to save people money on income taxes is unique. Wealth transfer is another area, but really income tax planning is where we move the needle.” — Sean Clark

Unlike traditional firms that focus on marginal tax bracket adjustments or standard wealth management, Centura dives deep into the tax code to find advanced strategies tailored to individual client needs.

The Importance of Early Planning

Timing is critical when it comes to tax and wealth transfer planning. Centura categorizes planning windows into three phases:

  • Gold Period: Before receiving an LOI (Letter of Intent) for a business sale, when the most impactful planning can occur.
  • Silver Period: Between receiving an LOI and the end of the tax year, when meaningful strategies can still be implemented.
  • Bronze Period: After the tax year closes, where options become limited.

“The worst conversation is, ‘I just signed my LOI yesterday. What can I do?’ Well, you could have talked to us six months ago.” — Kyle Malmstrom

The best outcomes happen when planning starts 12 to 36 months before a major liquidity event. However, even last-minute strategies can still create value when executed properly.

Centura’s Due Diligence Process

With over 50 advanced planning strategies, Centura ensures every recommendation is thoroughly vetted. The firm employs a rigorous due diligence process that includes:

  • Analyzing tax and legal risks to ensure compliance.
  • Assessing economic viability to confirm financial benefits.
  • Evaluating custodians and sponsors to select the best partners for implementation.

“These aren’t garage-band strategies. If you get it wrong, you’re going to face issues. You need people who have done this dozens of times and know the nuances.” — Kyle Malmstrom

This level of scrutiny prevents clients from falling into risky or unproven tax strategies and ensures they receive proven, reliable solutions.

Who Benefits Most from Centura’s Planning?

Centura’s services provide the most value to individuals who:

  • Earn $2 million+ in income or have a net worth of $20 million+.
  • Have complex tax issues that persist over multiple years.
  • Are experiencing a money-in-motion event, such as the sale of a business or real estate.
  • Need customized tax and wealth strategies beyond traditional financial planning.

For these individuals, Centura aims to deliver at least 5x ROI on tax savings relative to its fees.


Optimize Your Wealth with Centura

If you’re looking for sophisticated tax and wealth strategies tailored to your unique financial landscape, Centura Wealth Advisory can help.

Connect with Centura:

  • (858) 771-9500
  • LinkedIn: Centura Wealth Advisory

Disclaimer

The information covered and posted represents the views and opinions of the guest and does not necessarily represent the views or opinions of Centura Wealth Advisory. The content has been made available for informational and educational purposes only. The content is not intended to be a substitute for professional investing advice. Always seek the advice of your financial advisor or other qualified financial service provider with any questions you may have regarding your investment planning.

Centura Wealth Advisory (Centura) is an SEC-registered investment advisor with its principal place of business in San Diego, California. Centura and its representatives are in compliance with the current registration and notice filing requirements imposed on SEC-registered investment advisors in which Centura maintains clients. Centura may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Past performance is no guarantee of future results. Tax relief varies based on client circumstances, and all clients do not achieve the same results.

10/25/23
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Our planning fee pricing for income tax planning services is determined using a standardized matrix based on Net Worth, Income, and Meeting Frequency. This base planning fee price may be adjusted to account for increased complexity or the occurrence of a future income event. To project tax savings, we analyze prior year tax returns to determine their past tax liability to project out the following year’s tax liability. Based on facts collected and confirmed by the client, we then identify and evaluate applicable tax strategies and the estimated annual tax savings they would produce if implemented. The estimated annual tax savings are then divided by the annual engagement price proposed to/agreed to by the client to determine the multiple on estimated annual tax savings generated as it relates to the planning fees paid. Please note, these initial projections are preliminary and based on our current understanding of the client’s situation. Outcomes may vary based on client’s decisions or chosen course of action regarding the implementation of recommended strategies, their specific goals, and risk tolerance.

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© 2025 Centura Wealth Advisory. The Centura Wealth Advisory logo is a trademark.

CCG Wealth Management LLC (“Centura”) is a Registered Investment Adviser. Advisory services are only offered to clients or prospective clients where Centura and its representatives are properly licensed or exempt from licensure. For more information click here

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