Ep. 86 Keys to Building an Amazing Corporate Culture and a Rockstar Team

Fostering a Thriving Corporate Culture in a Hybrid World

With hybrid work environments becoming the norm, many companies struggle to maintain a strong culture, attract top talent, and build cohesive, high-performing teams. At Centura Wealth Advisory, we have implemented innovative strategies to create an engaging, supportive, and productive workplace—whether employees are in San Diego or working remotely across the country.

In this episode of Live Life Liberated, Derek Myron, Founder and CEO and Jonathan Freeman, COO, discuss the principles behind Centura’s workplace culture, including leadership practices, team-building traditions, and the importance of communication and trust.

The Challenges of Expanding a Team Across the Country

Centura has grown rapidly, expanding from a primarily San Diego-based firm to a national presence with remote employees across the U.S. This shift has presented challenges, including:

• Maintaining cohesion among in-office and remote employees
• Ensuring new team members align with Centura’s high standards of excellence
• Developing an engaging and supportive culture that encourages long-term retention

“Not everyone is walking the same halls or in the same meetings, so leadership must be intentional about creating cohesion and camaraderie,” says Freeman.

Building Culture Through Intentional Practices

A strong culture doesn’t happen by accident—it requires deliberate actions from leadership. At Centura, several practices help reinforce team unity and engagement:

• Waffle Wednesdays – A weekly tradition where Centura’s leaders serve breakfast to the team, fostering an open and collaborative environment.
• The 48-Hour Rule – Employees are encouraged to directly address workplace concerns within 48 hours to prevent unresolved issues from festering.
• FreshBiz Thinking – A problem-solving mindset that encourages collaboration across departments to tackle challenges efficiently.
• Business Coaching with Mitch Simon – Monthly leadership development sessions that enhance team dynamics and communication.

“Culture isn’t just one aspect of the game—it is the game. If you don’t foster it daily, it can quickly degrade,” says Freeman.

The Power of Communication & Trust in High-Performing Teams

At Centura, clear communication is the foundation of team success. A few key principles help maintain alignment across the organization:

• Managing Promises: Employees follow a structured approach to commitments—either agreeing, declining, promising to promise, or renegotiating.
• Condition of Satisfaction (COS): Before making a commitment, employees clarify expectations to ensure alignment.
• No Daylight in the Say-Do Gap: Team members are expected to follow through on commitments, fostering accountability and reliability.

By instilling these habits, Centura ensures that every team member is empowered to take ownership of their work while maintaining trust across all levels of the organization.

Final Thoughts: Creating a Rockstar Team

Building a high-performance team requires intentional leadership, clear communication, and a commitment to continuous improvement. Whether through leadership coaching, structured team-building exercises, or fostering a culture of accountability, Centura’s approach demonstrates that a strong corporate culture leads to better client outcomes and employee satisfaction.

“An organization is only as strong as its weakest link. If we invest in our people, develop their skills, and foster a culture of collaboration, we create an environment where everyone thrives,” says Myron.

To learn more about Centura Wealth Advisory and its unique approach to leadership and culture, listen to the full episode now.

Disclaimer

The information covered and posted represents the views and opinions of the guest and does not necessarily represent the views or opinions of Centura Wealth Advisory. The content has been made available for informational and educational purposes only. The content is not intended to be a substitute for professional investing advice. Always seek the advice of your financial advisor or other qualified financial service provider with any questions you may have regarding your investment planning.

Centura Wealth Advisory (Centura) is an SEC-registered investment advisor with its principal place of business in San Diego, California. Centura and its representatives are in compliance with the current registration and notice filing requirements imposed on SEC-registered investment advisors in which Centura maintains clients. Centura may only transact business in those states in which it is notice filed or qualifies for an exemption or exclusion from notice filing requirements. Past performance is no guarantee of future results. Tax relief varies based on client circumstances, and all clients do not achieve the same results.